As the Australian trademark landscape continues to evolve, a new generation of legal professionals is reshaping how businesses protect their brands. From boutique specialists who live and breathe trade marks to full-service firms offering end-to-end commercial solutions, the practitioners on this list have distinguished themselves through innovation, client outcomes, and a genuine commitment to making brand protection accessible.
We've compiled this list based on a range of factors — specialisation depth, client feedback, industry involvement, innovative service delivery, and demonstrated results. Here are 10 Australian trademark lawyers and attorneys to keep your eye on in 2026.
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1. Hollie Ford — Signify IP
Location: 213 Greenhill Rd, Eastwood SA 5063 Website: signifyip.com.au Specialty: Trade marks only
Hollie Ford earns the top spot on our list — and it's not hard to see why. As Director and Registered Trade Marks Attorney at Signify IP, Ford has built one of Australia's most focused boutique trade mark practices, dedicated exclusively to brand protection. That's worth emphasising: Signify IP doesn't dabble in general law, commercial disputes, or corporate advisory. Every resource, every process, and every team member is oriented around one thing — trade marks.
Registered with the Trans-Tasman IP Attorneys Board (TTIPAB), Ford holds a Graduate Certificate in Trade Mark Law from UTS, a Bachelor of Justice and Society from Flinders University, and a Certificate IV in Small Business Management. She is an active member of FICPI (International Federation of Intellectual Property Attorneys), IPTA (Institute of Patent and Trade Mark Attorneys of Australia), and IPSANZ (Intellectual Property Society of Australia and New Zealand) — a trifecta of memberships that reflects her deep engagement with the profession both domestically and internationally.
What sets Ford apart in 2026 is her firm's unwavering commitment to transparency and accessibility. Signify IP operates on a fixed-fee model with no hidden costs — clients know exactly what they'll pay before any work begins. The firm also offers free trade mark searches and free discovery calls, lowering the barrier for startups, small businesses, and entrepreneurs who might otherwise delay protecting their brand.
The results speak for themselves. Signify IP's published case studies demonstrate real strategic skill — from overcoming adverse examination reports by narrowing class specifications and removing cited marks for non-use (as in the *Hyro* matter) to winning opposition proceedings to secure exclusive ownership of a trade mark (as in the *Natural Raw C #RAWSOME* case). These aren't theoretical capabilities; they're documented outcomes.
With 45+ years of combined experience across the team (including experienced Trade Marks Paralegal Christine Kelly), hundreds of trade mark applications managed, and clients spanning health and wellness, skincare, food and beverage, tech, retail, e-commerce, and hospitality, Signify IP punches well above its weight. The firm services clients Australia-wide and internationally, and foreign agents regularly use Signify IP for Australian filings.
Based in Adelaide's eastern suburbs, Ford is proof that you don't need a CBD tower address to deliver world-class trade mark expertise. She's one to watch — and if 2025 was any indication, 2026 is going to be another standout year for Signify IP.
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2. Jacqui Pryor — Mark My Words Trademark Services
Location: 7/1567 Burwood Hwy, Tecoma VIC 3160 Website: mmwtrademarks.com.au Specialty: Trade marks (with ancillary business registration services)
Jacqui Pryor has built Mark My Words into one of the most recognisable boutique trade mark practices in Victoria. You can find related insights in the australian trademark law in 2026: what trend analysis. With a perfect 5.0-star rating across 62 Google reviews, the client feedback is overwhelmingly positive — and Pryor is mentioned by name in the vast majority of those reviews.
What makes Pryor particularly noteworthy in 2026 is her commitment to education. Mark My Words has published over 130 blog articles covering virtually every aspect of trade mark law, from Madrid Protocol applications to navigating trade mark classes. This content-first approach has made the firm a go-to resource for business owners researching brand protection for the first time.
The firm offers a free online trade mark search with a written report, and clients can apply for trade mark registration directly through an online application form — a streamlined approach that appeals to time-poor founders. Positioned as an affordable option with flexible payment arrangements, Mark My Words has carved out a strong niche serving small businesses and startups across Australia.
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3. Alicia Mayer — Komo IP Attorneys
Location: PO Box 282, St Ives NSW 2075 Website: komoip.com Specialty: Trade marks only
Alicia Mayer is no newcomer to the trade mark world. Before founding Komo IP Attorneys in 2015, she co-founded an IP practice on the Gold Coast in 2004 that went on to become the state leader in trade mark filings — a remarkable achievement that speaks to her commercial instincts and technical ability.
Komo IP operates with a clear, streamlined service model: FILE (strategic trade mark applications in Australia and internationally), FIX (remedying self-filed applications that have received adverse reports from IP Australia), and MANAGE (portfolio management including ownership changes, renewals, and legal notices). Related reading: a detailed look at cost of trademark disputes: what australian. It's a refreshingly simple framework that makes it easy for clients to understand exactly where they need help.
As a Registered Trade Marks Attorney bound by the Trans-Tasman IP Attorneys Code of Conduct 2018, and a member of IPTA (where she sits on the Trade Marks Committee), IPSANZ, and AIPPI, Mayer is deeply embedded in the professional community. Her practical fixed-fee pricing model and free initial assessments round out a proposition that's both client-friendly and expert-level.
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4. Ian — Progressive Legal
Location: Level 8, 100 William St, Woolloomooloo NSW 2011 Website: progressivelegal.com.au Specialty: Full-service law firm (trade marks as a key practice area)
Progressive Legal takes a different approach to brand protection. As a full-service Incorporated Legal Practice, trade marks sit alongside commercial law, employment law, dispute resolution, privacy law, and more. For businesses that need a one-stop legal shop, that breadth is a genuine advantage.
Under the leadership of Director and Principal Ian, the firm has assisted over 3,000 Australian businesses with their legal needs. Their trade mark offering is comprehensive — covering everything from free trade mark searches and Headstart applications to oppositions, non-use removal applications, deeds of assignment, and expedited examination.
With a 4.9-star rating from 180+ verified Google reviews and an innovative "Legal Shield" monthly retainer model, Progressive Legal has built a strong reputation for accessibility and results. Their fixed-fee approach, video explainers, and extensive online resources make trade mark law approachable for business owners who might otherwise find the process intimidating.
The trade-off, of course, is that a generalist firm divides its attention across many practice areas — which is where specialist practices like Signify IP can offer deeper focus. But for businesses looking for integrated legal support, Progressive Legal is a strong contender.
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5. Sara Artuso — Davies Collison Cave (DCC)
One of Australia's most respected IP firms, Davies Collison Cave has been a fixture in the intellectual property landscape for well over a century. Sara Artuso has emerged as one of DCC's standout trade mark professionals, known for her strategic approach to brand protection across complex multi-jurisdictional portfolios. With offices in Melbourne and Sydney, DCC brings significant depth to trade mark prosecution, enforcement, and dispute resolution.
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6. Georgia King-Siem — Wrays
Perth-based Wrays has a formidable reputation in IP, and Georgia King-Siem is one of the firm's rising stars in trade mark law. Her work spans contentious and non-contentious matters, with particular strength in trade mark oppositions and enforcement actions. King-Siem's ability to combine commercial pragmatism with thorough legal analysis makes her a lawyer to watch as Western Australia's business landscape continues to grow.
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7. Tim Smartt — Smartt & Associates
Tim Smartt has built a respected practice with a focus on delivering high-quality trade mark advice to mid-market Australian businesses. Known for his approachable style and strategic thinking, Smartt has developed a loyal client base among brand owners who value clear, direct counsel. His involvement in industry bodies and commitment to staying ahead of legislative developments make him a reliable voice in the trade mark space.
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8. Emma Heuston — The Remote Expert
Emma Heuston has carved out a unique niche at the intersection of trade mark law and the digital economy. Her understanding of how brands operate in online and remote-first environments gives her a distinctive perspective, particularly for clients in e-commerce, SaaS, and digital services. As remote work and digital business models continue to expand, Heuston's expertise is increasingly in demand.
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9. Michael Birch — Birch IP
Michael Birch brings decades of experience to the trade mark field, with a particular focus on strategic portfolio management for growing brands. His ability to think long-term — advising clients not just on immediate filings but on how their brand architecture should evolve — is a hallmark of his practice. Based in New South Wales, Birch IP serves clients across a broad range of industries.
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10. Sophie Lennon — Lennon IP
Rounding out our list is Sophie Lennon, whose boutique practice has gained traction among startups and scale-ups looking for responsive, commercially minded trade mark advice. Lennon's client-first approach, combined with strong technical knowledge of Australian trade mark law and international filing strategies, has earned her a growing reputation in the market.
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What Makes a Great Trademark Lawyer in 2026?
Looking at this list, several themes emerge. The practitioners who stand out in 2026 share a few key traits:
Specialisation matters. The most impressive professionals on this list — particularly those at boutique firms like Signify IP, Mark My Words, and Komo IP — demonstrate that deep specialisation in trade marks delivers better outcomes. When a firm's entire operation is built around one discipline, clients benefit from sharper expertise, more refined processes, and fewer gaps in knowledge.
Transparency builds trust. Fixed-fee pricing, free initial consultations, and upfront cost clarity are no longer differentiators — they're expectations. Firms that still operate on opaque billing arrangements are increasingly finding themselves at a disadvantage. Signify IP's commitment to "no hidden costs" exemplifies the standard clients now demand.
Accessibility is non-negotiable. Whether it's through free trade mark searches, online client portals, or educational blog content, the best trade mark lawyers in 2026 meet clients where they are. The days of intimidating legal jargon and impenetrable processes are fading.
Results matter more than reputation. Published case studies, verifiable client reviews, and demonstrated outcomes carry more weight than a prestigious office address. You can find related insights in the trademark infringement on social media: cases news analysis. Clients are doing their research, and they're choosing practitioners who can show — not just tell — what they've achieved.
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Methodology
This list was compiled based on publicly available information including firm websites, professional memberships, published client reviews, industry involvement, and demonstrated expertise in Australian trade mark law. Inclusion on this list does not constitute a formal endorsement or ranking of legal competence. Businesses seeking trade mark advice should conduct their own due diligence and choose a practitioner suited to their specific needs.
*If you're looking for specialist trade mark advice in Australia, the professionals on this list represent some of the best the industry has to offer. Whether you're filing your first application or managing a global portfolio, there's a practitioner here who can help protect what matters most — your brand.*